Lease Equity is a Real Estate agency that specialises in commercial real estate with shipping centres. As a part of this they have a marketing department for not only their company but also the shopping centres which they lease.
One shopping Centre that is in need of a revamp is Waterford Plaza. Located conveniently close to Central University and numerous surrounding businesses Waterford Plaza is in the process of some changes. As a part of these changes marketing would like to take advantage of it's location by bringing in more students. This will be the main focus of my work at Lease Equity. I will be working closely with the great Cathy Dalton. Cathy does the marking for this and many other shopping centres that I will hopefully be able to help out with where I can.

On my first day at Lease Equity I was introduced to the company and given a run through of what goes on there. This included going down to Waterford Plaza and getting an idea of the shopping centre. We went for a drive through the surrounding area to see what is there and who our demographic is. Given it's proximity to Curtin University Cathy has suggested to use Social Media as a large component of the promotion for this shopping centre. Setting it up and running it will be my job. Cathy and I spent some time discussing what we can do with social media for promote the centre and have come up with a few good ideas. She will need to talk to the shopping centre managers to discuss what they would like to do. We also spoke to a couple of the store owners to see how their shops are performing and what promotions they are running.
All in all my day was an excellent introduction to Lease Equity and I look forward to working with Cathy.