To blog or not to blog

In PR we love blogs. Public Relations is all about communication and building relationships. With this is mind it makes sense that we can use blogs to our advantage.

In a blog people share their thought and ideas. Its an excellent forum to communicate ideas without prejudice. People feel comfortable to speak fairly freely about their personal opinions and have open discussions. As a PR tool we can then use this forum to get a company's name out there in the world. A blog has the potential to reach millions of people. A good Public Relations practitioner can take advantage of this and set up a blog for a client to communicate with the public. By doing this they can control a small amount of what sort of image is projected to the public on a personal basis that makes the company relate-able to their public. This also give the opportunity to gauge a response on the company itself and react accordingly.

In Public relations it is important to network. The more contacts you have the easier it is to get things done. "It's not what you know, it's who you know." We all know that the Internet and all social media is a great modern way of doing this. With millions of people at your finger tips just think of all the brilliant connections that you can make. This is where a blog comes in handy.Its not just about setting up a good blog either. Looking into useful blogs that are relevant to your cause and following them can give you great insight and connections. When you have a blog that is relevant and well written those people who you are following may stand up and take notice. Then *viola* we have connections.

A blog gives people from all over the world an opportunity to communicate. And Public Relations is about communication. They just go together.