Much ado about sabotage?

Or not, as Qantas has assured us. 

In two days two Qantas planes flying from Singapore suffered engine failure. This happening just one day before Qantas' milestone 90th birthday has caused a few cynical onlookers to cry sabotage. Chief Executive Alan Joyce said the airline was still unsure what had caused the engine failure but "[they] do not believe it to be sabotage. It looks like a mechanical failure." Qantas assures the public that their flights are still some of the safest in the world.

With an incident like this Qantas risks losing customers who fear for their safety. In this article Qantas addresses this by highlighting their previous safety record and the quality of the maintenance that is carried out on their vehicles.

The article questions the effect that something like this would have on Qantas' brand giving the opportunity to highlight just how important safety is to Qantas. They also point out that some of the people who were on the affected flight would still chose to fly Qantas.

In all Qantas is still its shining example of aircraft safety it has always been and are very good at dealing with the media when an issue such as this presents itself. Of course the article wouldn't have been complete without a plug for John Travolta's appearance at the 90th birthday celebration.