Coming out of university with a degree is recognised around the world. Thousands of students study at university and all come out at the end of their degree with a wealth of knowledge and a piece of paper to prove it. So when looking for a job it would stand to reason that employers can look at this degree and see that they are able to do the job competently. Unfortunately for the most part, employers these days are looking for more.
Merely studying a subject at university doesn't necessarily mean that you are able to perform well in the industry. Employers want peace of mind that their new employees are able to do the job at a level that they require. The only way that they can be sure of this is by looking into their previous experience. This is where students studying at TAFE can find themselves with a slight advantage. TAFE gives students opportunities to work on the job in the industry that you are studying, instantly giving you that work experience that makes students stand out from the crowd. Many positions that are advertised for a public relations practitioner require experience of some sort and only consider the tertiary education as a desired trait but not necessarily required. The work experience shows an employer that you have in fact done the job before and are able to do it again. On top of that you will have a great reference before you even finish your studies.
Public Relations is an industry that's built on who you know. Lectures at TAFE come from the very industry that you are studying. So when you study Public relations at TAFE you instantly start your networking with your lecturers. Even just by having a small few connections at TAFE you can network yourself further ahead in the PR industry. It's always easier to get a job somewhere when you already have someone to vouch for you within the company. Having instant contact with people in the industry is also useful because they can draw off their personal experiences when teaching. This means you can learn from their mistakes and successes to build on your own.
Not only will you get real on the job experience and contacts in the industry, you also get to be a part of something real. In studying Public Relations at TAFE you will be involved in real campaigns and will have something tangible to present to prospective employers. When they ask questions on how you would handle certain situations they will be easy to answer because you would have already experienced them and be able to overcome all sorts of obstacles. You will be able to talk about your personal experiences instead of just talking hypothetically.
So when going for a job in Public Relations a student who studies at TAFE can have just as much if not more chance of success.
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